Business Blogging

I am convinced that a business blog on your website will help your venture grow and thrive. One effective way for you to use social media is to hire a content provider who will research and draft regular posts for your website as a ghost writer for you or as a guest blogger.

You might think that the business blog should always be outstanding and original. But you don’t really need to come up with original ideas all the time because there really are no original ideas. Your readers will appreciate routine. They follow you for a reason. You want to stay in brand and not be too wacky.

Posts are short articles and information about topics that are interesting and useful to your audience. Maybe you would want me to write about real estate markets, health care, nutrition, or general business practices and job markets, as well as specifically about your products and services, highlighting one or another. At the end of each blog will be a personal message or signature and your contact information.

The articles on your website will then be automatically shared with your social media sites. Search engines will find your site and attract new people who might become part of your audience or your customer. Updating your content on your website regularly will keep people who are already your audience interested in what you do and sell, so that when they need something, they will think of you.

You might think there are not enough interesting things to say about your business, but I think there is a lot we can say using the strategies below to generate ideas and posts:

Below are some strategies:

  1. List posts: Write about something like the 5 biggest myths about your industry. These “list” posts are short and numbered. They are meaty, but consistent in length between themselves. They should stand on their own subheadings and stay on topic. The list should have a great title. A number in the heading helps the search engine pick up the article because the number stands out from all the text and images on the web.
  2. Behind the scenes: Take the reader behind the scenes of your business. This would be maybe some article about how you do some part of the business or a story about how you got into the business.
  3. Answer common consumer questions.
  4. Write a post inspired by breaking news that relates to your business.
  5. Write a “how to” about something in your glossary.
  6. Post an interview with an expert in the business.
  7. Write or repost a story about something in history that relates to your business.
  8. Post customer profiles.
  9. Post celebrity profiles that involve their real estate.
  10. Share a powerful, funny, or inspirational quote.
  11. Write a review of a recent or classic book published about your field.
  12. Write about topics of interest in your regions, urban, small town, Baldwin, Kansas.
  13. Review complementary or even competitors’ products.
  14. Share personal stories and items like: “The most important things I learned,” or “the best thing about being in the business of ….”

Social Media Check and Follow Up

Another potential part of the social media manager’s job would be to check to make sure the posts are appearing on the sites they should be to make sure your message is getting out there and answering or calling your attention to replies and comments from the readers.

Please call me at 785-979-0386, visit if you in the Baldwin City area, or e-mail me at for an estimate or to make an appointment.

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